MB-280T03 - Design and Deliver Powerful Customer Experiences with Dynamics 365 Customer Insights
Overview
Dynamics 365 Customer Insights helps organizations deliver exceptional experiences personalized to every customer. In this course, students will learn how to work with key features of Customer Insights – Data and Customer Insights – Journeys. First, students will learn about the business value of using a customer data platform. They will ingest data into Customer Insights – Data, create unified customer profiles, and create segments to help target specific audiences. Then, students will build impactful and personal experiences using Customer Insights – Journeys. They will create marketing assets like emails and text messages and deliver them via segment- and trigger-based journeys. This course prepares students towards the MB-280 certification exam.
1. Get started with Dynamics 365 Customer Insights - Data
- Get to know the Customer Insights apps
- Get started with Dynamics 365 Customer Insights - Data
- Ingest data into Customer Insights - Data
- Manage Data Sources
2. Work with unified customer profiles in Dynamics 365 Customer Insights - Data
- Build a unified customer profile
- Find customers and configure search and filter indexes
- Manage external connections
3. Manage customers and assets in Dynamics 365 Customer Insights - Journeys
- Manage your audience
- Build emails and text messages
4. Create Journeys
- Create a journey and work with triggers
- Add elements to a journey
- Publish journeys
Calendar
| Webinar | Price | Actions |
|---|---|---|
| 30/06/2026 (09:00 - 16:00 CET/CEST) | € 450,00 | Register |
| 29/09/2026 (09:00 - 16:00 CET/CEST) | € 450,00 | Register |
| 30/11/2026 (09:00 - 16:00 CET/CEST) | € 450,00 | Register |
Enjoy a discount and leverage your Companial Service Funds.
This course is part of the Customer Engagement Learning Journey
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Who is this course for?
This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 Customer Insights for their organizations. Students should have knowledge in basic marketing principles. Students should be familiar with the Dynamics 365 customer experience suite, including Dynamics 365 Sales and Dynamics 365 Customer Insights. They should also have basic model-driven application configuration experience.